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"The First Step" - http://vimeo.com/37833405

The First Step from Brian Atchley on Vimeo.

Creative Director / Producer: Brian Atchley
Director of Photography: Mark Helenowski
Music: Brian Covelli
Casting Director: Joette Waters
Editor: Tony LaRocca
Graphics and color: Chris Anderson
Production Manager: Michael Lippert
Voice over: Manuel Pérez
Talent: Brian Rooney, Iris Kohl, Joette Waters, Michael Quintos, (Sheridan, Linden, Berkeley, Greenlee, Julie & Scott) Clayborne, (Laura, Sarinah & Liam) Schofield, Sarinah Khan, and Mark Arturi.

This is the video I scored for the AT&T submission of the MOFILM Barcelona 2012 contest directed by Brian Atchley. Although it didn't claim the top prize, it turned out great and I look forward to doing more work like this soon!

The online collective of Producers knows as "The Producers Union" hosts a monthly beat battle started by Tha Referenz. I was able to pull off the first win! Prizes included: One free track mastered by Toni P (http://www.umastering.com/), A drop from Jonny Storm of Grind Time, and a music feature from Lil Young of Swisha House on the winning entry. Learn more about The Union here - http://theproducersunion.wordpress.com/ and leave comments on my winning beat above in the soundcloud player.

I'm headed to NYC to compete in iStandard's National Beat Finals, "Beast of the Beats V". All the winners from the nationwide iStandard Producer Showcases from November 2010 to October 2011 will travel to NYC to determine this year's ultimate "Beast of the Beats"!

This year, the stakes are higher than ever before. The winner of Beast of the Beats V will be the first producer sponsored by Monster Energy Drink, as well as be flown to Atlanta for a filmed studio session with Shady Recording Artist Yelawolf. There are also additional prizes from Native Instruments such as Maschine, Komplete 8, & Traktor Pro 2, and a whole lot more to be announced. In addition to the competition, judges and panelists include a long list of accomplished producers, A&R's, and important figures in the music industry.

Night 1 - http://www.istandardproducers.com/index.php?t=event&eventid=233

Night 2 - http://www.istandardproducers.com/index.php?t=event&eventid=234

Help me vote on which beats to use! Remember I only get to play three instrumentals, for one minute each. Vote on www.facebook.com/CovelliProductions

This is the song that shows the truth about who produces the songs at Covelli Productions. He was tired of being a ghost producer. Keyboard cat wanted to get on the track but Producer cat cut him because he kept playing that lame loop over and over.

This is what happens when you have a day of free time...smh. Anyway, download on iTunes NOW! - http://itunes.apple.com/us/album/frozen-yogurt-feat-producer/id448343278 Song and Video produced by Brian Covelli.

More videos to be posted soon! (Probably not)

The album was supposed to drop today on my birthday, June 6th. It never works out that way does it? So I decided to leak some to everyone as free downloads. Click the tab "Covelli Productions" at http://www.facebook.com/covelliproductions & get FREE songs from artists: Illatribe, P. Jericho, Lavesh from Lav & Will (FKA The Richkiddz), WordP, Arrogant, Deandreas McCanton, Alecia Evette, Kaya, Dub Zero, Grace Garcia, Math Hoffa, Michael SanFilippo, Stevie G., and more!